#78: Are You Watering The Crops Or Waiting For The Rain (Don't make this mistake) - Alex Povey

10/02/2020 9 min Temporada 1 Episodio 78

Listen "#78: Are You Watering The Crops Or Waiting For The Rain (Don't make this mistake) - Alex Povey"

Episode Synopsis


When personal trainers reach out to me frustrated and looking for answers, it's always the same problem that needs to be addressed

They are relying on what I call “hope marketing” doing things like patrolling the gym and hoping people are going to reach out


Pitfalls

You’re not the only trainer

People are scared to reach out

You are going to find your progress painfully slow

It’s going to affect your mindset

It’s going to affect your bank account

It’s going to prevent you from working with more people


Takeaways

If you want to build a fully booked businesses you’ve got to plant the seeds and water your crops if you want to reap the harvest and enjoy the fruits of your labour

Instead of relying on “hope marketing” switch to “pro marketing” which stands for proactive marketing.

You could effectively dominate your gym or space if you took the initiative and made the first move

Prospect for leads

Set up consults

Proactively making offer after offer