Listen "#78: Are You Watering The Crops Or Waiting For The Rain (Don't make this mistake) - Alex Povey"
Episode Synopsis
When personal trainers reach out to me frustrated and looking for answers, it's always the same problem that needs to be addressed
They are relying on what I call “hope marketing” doing things like patrolling the gym and hoping people are going to reach out
Pitfalls
You’re not the only trainer
People are scared to reach out
You are going to find your progress painfully slow
It’s going to affect your mindset
It’s going to affect your bank account
It’s going to prevent you from working with more people
Takeaways
If you want to build a fully booked businesses you’ve got to plant the seeds and water your crops if you want to reap the harvest and enjoy the fruits of your labour
Instead of relying on “hope marketing” switch to “pro marketing” which stands for proactive marketing.
You could effectively dominate your gym or space if you took the initiative and made the first move
Prospect for leads
Set up consults
Proactively making offer after offer
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