Technical Debt has a branding problem, and in a shifting economy, it becomes increasingly important to have a focus on projects that drive positive ROI.  SHOW: 660CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"SHOW SPONSORS:Datadog Security Solution: Modern Monitoring and SecurityStart investigating security threats before it affects your customers with a free 14 day Datadog trial. Listeners of The Cloudcast will also receive a free Datadog T-shirt.CloudZero - Cloud Cost Intelligence for Engineering TeamsCDN77 - CDN Focused on VOD and SecurityCDN77 - ask for a free trial with no duration or traffic limits.SHOW NOTES:WE GLAMORIZE INNOVATION BECAUSE ROI IS HARD TO MEASUREThere is an outward perspective that everyone wants to work on something new, because it gets a lot of attention. But there are plenty of opportunities to focus on foundational, stabilizing capabilities. SOMETIMES GROWTH COMES FROM BEING EFFICIENTThink of things in terms of quarters, or six-months, or twelve-monthsWhere can you measure improvement?Where can you leave things alone, but still have room to improve?How can you link to improvement in other areas?How can you have an incremental improvement mindset?FEEDBACK?Email: show at the cloudcast dot netTwitter: @thecloudcastnet

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