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Listen "Pete Holman Launched His First Product at the “Worst Possible Time,” Now He’s on His 6th Invention"
Episode Synopsis
Pete Holman is a man of many talents. With 5 inventions under his belt, and one more on the way, Holman's entrepreneurial skills have served him for decades. As a founder, creator, coach, and now author, Holman has proven to be a successful pathmaker in the world of athleticism and invention. Selected as 2022 IDEA Fitness Leader of the Year, Holman's career, life path, and passions are all explored on the newest episode of The Circuit of Success with Brett Gilliland.
EPISODE TRANSCRIPTION
Brett Gilliland 00:01
Welcome to the Circuit of Success. I am your host, Brett Gilliland and today I've got Pete Holman with me, Pete, what's up, man? How you doing?
Pete Holman 00:08
Fantastic.
Brett Gilliland 00:09
Love it. We're gonna have some good conversations today. Man, you're coming to us from Aspen, Colorado. How is Aspen treating you today?
Pete Holman 00:17
It is one of those days. So it's 74 degrees 10% humidity, like clouds. I just had lunch with a buddy that I hadn't seen in a long time. We're at the park and there's ducks floating on the pond. I mean, it just, it's magical up here. I'm kind of high right now. So you got me at a good time, buddy.
Brett Gilliland 00:36
That's awesome. I love it. Kind of high right now. And in Colorado, that may mean different things to different people.
Pete Holman 00:43
I well, I'm high on life.
Brett Gilliland 00:47
That's funny. Well, man, you are a I wrote down here entrepreneur, a founder, a creator, a coach and educator, an author now, man, you got a lot of good stuff going on. And we were connected by a little deal that you just created called Golf Forever. And I think before we started talking, I was telling you that I get this accountability group. And one of my goals with it is to golf well into my 90s. And golf on my 100th birthday. When you type in Golf Forever on Google, this thing shows up and then you guys do a great job and the ads show up on Instagram. And then I ended up buying it right. And so now we're on a podcast together because I'm a believer.
Pete Holman 01:25
Hey, so my funnels are working is what you're saying?
Brett Gilliland 01:28
That's exactly what I'm saying, Man, because you literally I typed in golf forever like workouts thinking I would find like, Hey, do these 10 things. And then I didn't know there was a product. And then once you click on it, and then your funnels work, and that's something about business and sales that we could obviously talk about as well.
Pete Holman 01:43
Fantastic. Well, so the founder of the company is Dr. Jeremy James. He's a chiropractor up in Aspen. And he worked with golfers for years. And he just kept finding out that they were broken down their back their low backs, their shoulders, their hips weren't mobile, the thoracic spine wasn't mobile. And he it almost pissed them off to the point he said, I'm creating a program for this. And he ended up getting some funding. And it came became known as back back forever, meaning healthy backs. But then he realized that golfers are in specific need of this. And they you know, they tend to have a higher disposable income than just your average folks. And so they're going to be more apt to, and they love playing golf. So I came along and he said, "Can you provide some content because I'm a strength coach and physical therapist," I started creating content, I created a product called the TRX Rip Trainer, which is an asymmetrical bar training device. It's great for all sports. And TRX, you know, they did some good things with it. They also did not iterate it over a decade. And that upset me because products need to evolve and right. Dr. Dr. James said, "hey, could we get an affiliate membership with TRX for the RIP trainer because it's great for golf." And I said "we should make our own and do it better." And I was joking. I was completely being facetious. And he just glommed on to that. And the next thing you know a year later, we've got the Golf Forever Swing Trainer. It's the world's first two in one training device for for overspeed training, there's a weighted ball on one end that you can load up and almost like a donut on the end of the bat. If you've ever swung a baseball bat in the batter's cage and you get that kind of that heavy load and you take the donut off and then when you go to swing, you move like you know, Barry Bonds or somebody. And then if you take the ball off, there's an elastic resistance cord on one end, that creates a symmetrical load and balance challenges and activates your core and helps you with rotational power. So that's the Golf Forever Swing Trainer and it's got an app that takes you through all the workouts and you find folks like myself, top top notch strength coaches from around the world and top notch golf pros from around the world like Scottie Scheffler and Justin Leonard. And I'm really excited. We just got a review. We've got over 1000 reviews, we got to 4.9 stars out of five, which is kind of unheard of.
Brett Gilliland 04:11
Right. It's incredible man because it's certainly I wanted to get on here to learn about your story and all that stuff. And but I definitely want to talk about golf forever because just this week, I think before we started recording, I told you I've seen videos posted by Max Homa. He just won the tournament. And like the next day was using it and put it on social media. Scotty Scheffler got it on social media. There's a picture of Jordan Spaeth carrying it in his hand while he's going to the golf tournament and he's shown his baby off to like Trevor immelman and some people and so you got it in the right hands, man. And so then you just say me and my buddies back here and you know in O'Fallon, Illinois are using I mean, what else do you need?
Pete Holman 04:48
It's fantastic and you know, really what it's designed it's great that the pros are using it don't get me wrong and that's a real you know, ego biscuit, but the fact that just kind of your your weekend warriors in your everyday Joe's, I'm not calling you an everyday Joe. But but you know, I'm saying like not professional golfers. Those are the folks that that they haven't stretched out for three, four weeks, they haven't done core exercises, and then they're gonna go to the driving range and crack balls with their driver. And the next thing you know, their back goes out and they're at the chiropractor for the next five weeks. So we're trying to break this cycle, we're trying to get people involved in their own health and wellness and vitality, not just so they can feel good about themselves and feel better in their own skin. But so they can golf forever.
Brett Gilliland 05:34
Yeah. And obviously, you can take a spin on that and call it just live better forever, right? I mean, this thing is going to like I was telling my kids or soccer players, I mean, like, even though you're not, you know, swinging a golf club, you are swinging with your hips and your legs and all that stuff. And just if you want to be more flexible in life later, which is I know a lot of people listen to this show, they obviously care about their health, they care about their business, their family, all that stuff. And so this is important for them to know that it's out there.
Pete Holman 05:59
100% our, you know, the last couple of years has proven categorically that if you don't take care of your health, and if you don't watch your your, your fitness levels, and your dietary intake and, and your mobility, just all the stuff that we need to do to be strong and face everyday challenges, you're going to be in trouble. And, you know, we saw that, you know, the statistics don't lie. I think it was like 80 some percent of folks that died of COVID were obese, were diabetic, had congestive heart failure, had some kind of multi faceted dysfunction, pathology that led to and I know there was some, you know, there's outliers that just were totally healthy and had a rough time with COVID. But, you know, man, you got to prepare yourself.
Brett Gilliland 06:49
Yeah, absolutely. So let's, let's kind of go back to the beginning then and talk about what made you this entrepreneur and founder and creator and coach and because you don't just wake up and start creating new products that are taking the world by storm. So what is it about you kind of your backstory that's gotten you to do this type of stuff?
Pete Holman 07:06
Well, I mean, I got in the fitness industry, I was always very athletic. I mean, I wanted to be professional athlete. I just didn't know what sports so I, you know, I was really good at soccer, and I played competitive soccer. And then I kind of had a weird growth spurt, and I was uncoordinated. And I played baseball, and I played football and basketball and lacrosse. I was out in Denver playing lacrosse, and I grew up skiing. I thought I was gonna be a professional ski racer. And long story short, it wasn't until I was like 19 or 20 that I really developed. I was very late developing in high school. I graduated when I was 17. And so just my high school sporting career wasn't that great. And then I fell in love with martial arts and I, I started training in Taekwondo. I was at health club, I was working maintenance at a health club. And they had a taekwondo class. And I was it was like a Chinese kung fu movie. I'm like mopping the the racquetball court across from weather training in the tech window. And one day, the coach finally just literally walked across the hall and said, "Why don't you put the mop down and come train with us?" And that was the start of my taekwondo career. And five years later, I was on the US national team, I was the team captain, I was traveling all all over the world competing at a very high level in Taekwondo. And, and that led into my career, which I always wanted to be the fastest, most powerful, the most well conditioned athlete on the mats. And so I started training in personal training,
EPISODE TRANSCRIPTION
Brett Gilliland 00:01
Welcome to the Circuit of Success. I am your host, Brett Gilliland and today I've got Pete Holman with me, Pete, what's up, man? How you doing?
Pete Holman 00:08
Fantastic.
Brett Gilliland 00:09
Love it. We're gonna have some good conversations today. Man, you're coming to us from Aspen, Colorado. How is Aspen treating you today?
Pete Holman 00:17
It is one of those days. So it's 74 degrees 10% humidity, like clouds. I just had lunch with a buddy that I hadn't seen in a long time. We're at the park and there's ducks floating on the pond. I mean, it just, it's magical up here. I'm kind of high right now. So you got me at a good time, buddy.
Brett Gilliland 00:36
That's awesome. I love it. Kind of high right now. And in Colorado, that may mean different things to different people.
Pete Holman 00:43
I well, I'm high on life.
Brett Gilliland 00:47
That's funny. Well, man, you are a I wrote down here entrepreneur, a founder, a creator, a coach and educator, an author now, man, you got a lot of good stuff going on. And we were connected by a little deal that you just created called Golf Forever. And I think before we started talking, I was telling you that I get this accountability group. And one of my goals with it is to golf well into my 90s. And golf on my 100th birthday. When you type in Golf Forever on Google, this thing shows up and then you guys do a great job and the ads show up on Instagram. And then I ended up buying it right. And so now we're on a podcast together because I'm a believer.
Pete Holman 01:25
Hey, so my funnels are working is what you're saying?
Brett Gilliland 01:28
That's exactly what I'm saying, Man, because you literally I typed in golf forever like workouts thinking I would find like, Hey, do these 10 things. And then I didn't know there was a product. And then once you click on it, and then your funnels work, and that's something about business and sales that we could obviously talk about as well.
Pete Holman 01:43
Fantastic. Well, so the founder of the company is Dr. Jeremy James. He's a chiropractor up in Aspen. And he worked with golfers for years. And he just kept finding out that they were broken down their back their low backs, their shoulders, their hips weren't mobile, the thoracic spine wasn't mobile. And he it almost pissed them off to the point he said, I'm creating a program for this. And he ended up getting some funding. And it came became known as back back forever, meaning healthy backs. But then he realized that golfers are in specific need of this. And they you know, they tend to have a higher disposable income than just your average folks. And so they're going to be more apt to, and they love playing golf. So I came along and he said, "Can you provide some content because I'm a strength coach and physical therapist," I started creating content, I created a product called the TRX Rip Trainer, which is an asymmetrical bar training device. It's great for all sports. And TRX, you know, they did some good things with it. They also did not iterate it over a decade. And that upset me because products need to evolve and right. Dr. Dr. James said, "hey, could we get an affiliate membership with TRX for the RIP trainer because it's great for golf." And I said "we should make our own and do it better." And I was joking. I was completely being facetious. And he just glommed on to that. And the next thing you know a year later, we've got the Golf Forever Swing Trainer. It's the world's first two in one training device for for overspeed training, there's a weighted ball on one end that you can load up and almost like a donut on the end of the bat. If you've ever swung a baseball bat in the batter's cage and you get that kind of that heavy load and you take the donut off and then when you go to swing, you move like you know, Barry Bonds or somebody. And then if you take the ball off, there's an elastic resistance cord on one end, that creates a symmetrical load and balance challenges and activates your core and helps you with rotational power. So that's the Golf Forever Swing Trainer and it's got an app that takes you through all the workouts and you find folks like myself, top top notch strength coaches from around the world and top notch golf pros from around the world like Scottie Scheffler and Justin Leonard. And I'm really excited. We just got a review. We've got over 1000 reviews, we got to 4.9 stars out of five, which is kind of unheard of.
Brett Gilliland 04:11
Right. It's incredible man because it's certainly I wanted to get on here to learn about your story and all that stuff. And but I definitely want to talk about golf forever because just this week, I think before we started recording, I told you I've seen videos posted by Max Homa. He just won the tournament. And like the next day was using it and put it on social media. Scotty Scheffler got it on social media. There's a picture of Jordan Spaeth carrying it in his hand while he's going to the golf tournament and he's shown his baby off to like Trevor immelman and some people and so you got it in the right hands, man. And so then you just say me and my buddies back here and you know in O'Fallon, Illinois are using I mean, what else do you need?
Pete Holman 04:48
It's fantastic and you know, really what it's designed it's great that the pros are using it don't get me wrong and that's a real you know, ego biscuit, but the fact that just kind of your your weekend warriors in your everyday Joe's, I'm not calling you an everyday Joe. But but you know, I'm saying like not professional golfers. Those are the folks that that they haven't stretched out for three, four weeks, they haven't done core exercises, and then they're gonna go to the driving range and crack balls with their driver. And the next thing you know, their back goes out and they're at the chiropractor for the next five weeks. So we're trying to break this cycle, we're trying to get people involved in their own health and wellness and vitality, not just so they can feel good about themselves and feel better in their own skin. But so they can golf forever.
Brett Gilliland 05:34
Yeah. And obviously, you can take a spin on that and call it just live better forever, right? I mean, this thing is going to like I was telling my kids or soccer players, I mean, like, even though you're not, you know, swinging a golf club, you are swinging with your hips and your legs and all that stuff. And just if you want to be more flexible in life later, which is I know a lot of people listen to this show, they obviously care about their health, they care about their business, their family, all that stuff. And so this is important for them to know that it's out there.
Pete Holman 05:59
100% our, you know, the last couple of years has proven categorically that if you don't take care of your health, and if you don't watch your your, your fitness levels, and your dietary intake and, and your mobility, just all the stuff that we need to do to be strong and face everyday challenges, you're going to be in trouble. And, you know, we saw that, you know, the statistics don't lie. I think it was like 80 some percent of folks that died of COVID were obese, were diabetic, had congestive heart failure, had some kind of multi faceted dysfunction, pathology that led to and I know there was some, you know, there's outliers that just were totally healthy and had a rough time with COVID. But, you know, man, you got to prepare yourself.
Brett Gilliland 06:49
Yeah, absolutely. So let's, let's kind of go back to the beginning then and talk about what made you this entrepreneur and founder and creator and coach and because you don't just wake up and start creating new products that are taking the world by storm. So what is it about you kind of your backstory that's gotten you to do this type of stuff?
Pete Holman 07:06
Well, I mean, I got in the fitness industry, I was always very athletic. I mean, I wanted to be professional athlete. I just didn't know what sports so I, you know, I was really good at soccer, and I played competitive soccer. And then I kind of had a weird growth spurt, and I was uncoordinated. And I played baseball, and I played football and basketball and lacrosse. I was out in Denver playing lacrosse, and I grew up skiing. I thought I was gonna be a professional ski racer. And long story short, it wasn't until I was like 19 or 20 that I really developed. I was very late developing in high school. I graduated when I was 17. And so just my high school sporting career wasn't that great. And then I fell in love with martial arts and I, I started training in Taekwondo. I was at health club, I was working maintenance at a health club. And they had a taekwondo class. And I was it was like a Chinese kung fu movie. I'm like mopping the the racquetball court across from weather training in the tech window. And one day, the coach finally just literally walked across the hall and said, "Why don't you put the mop down and come train with us?" And that was the start of my taekwondo career. And five years later, I was on the US national team, I was the team captain, I was traveling all all over the world competing at a very high level in Taekwondo. And, and that led into my career, which I always wanted to be the fastest, most powerful, the most well conditioned athlete on the mats. And so I started training in personal training,
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