On this episode of Circuit of Success, host Brett Gilliland interviews Nick Hutchison about his approach to reading, goal planning, and daily routines. Nick explains his SMART goal framework and how he quantifies his goals in an activity tracker. He also emphasizes the importance of failure and iteration in achieving success and recommends three books that have had a major impact on his life. Join Nick's active community on Instagram, Book Thinkers, and learn how to choose, take notes, retain, and implement the knowledge from books.



https://youtu.be/5OG1lzj4-GA

Speaker Brett Gilliland: Welcome to the Circuit of Success. I am your host, Brett Gilliland. I've got Nick Hutchison with me, Nick. What's going on? Speaker Nick Hutchison: Brett, I'm excited for the conversation. Can I ask you question number one? Speaker Brett Gilliland: You may. Speaker Nick Hutchison: What is your favorite book of all time? Speaker Brett Gilliland: Oh, what is my favorite book of all time? I always tell people the rhythm of life by Matthew Kelly. That is my favorite book and, it was book I got recommended gash probably twelve years ago, maybe. And, it was a game changer for me. So that would be it. The rhythm of life of Matthew Kelly. What do you think? Speaker Nick Hutchison: I love it. Here we just. We just Oh, I haven't I haven't read that book yet. I do own a Matthew Kelly book. It's not that one. And it was a book that I had read a number of years ago, but, I love to hear it. Speaker Brett Gilliland: Awesome. Yeah. It's a great book, man. So check it out. So you are, the force behind book thinkers people that listen to podcasts, they hear me talk about, you know, every day reading ten pages minimally. That'll get me around twenty four to twenty five books a year. Which I know I just interviewed somebody yesterday and he had read eighty five books. I'm like, okay, I feel like a total schmuck now. But anyway, twenty four to twenty five books a year is pretty good for me, but Anyway, that's what I like to do. Our people connected with your people, and, now here we are. So if we can, but we dive into all this great stuff, Nick, I always ask the question is, what has made you the man you are today? Speaker Nick Hutchison: Well, I was not much of a reader growing up with would super they can see the background. So I've got, like, a thousand books behind me, and I read about a hundred books a year. Wow. When I was going into my senior year of college, I took an internship at a local software company, and My boss at the time, he recognized that I had about a one hour commute each way. And he said to me something like, Nick, listening to the same playlist the same music for the one thousandth time. Like, it's not gonna get you closer to where you wanna be in life. But the right, personal development podcast might And so that's how I started. I started by listening to podcasts. And what I noticed was that so many of the successful people being interviewed, they gave at least some credit for their success to the books that they were reading. And so that's what made me the man I am today. I started consuming personal development books. I started reading about every problem I had, every skill I wanted to develop, I started reading about the world's best at everything, health, wealth, in Gilliland I started to input something from Ren. Here I am about ten years later, five hundred books in and You can't stop me now. Speaker Brett Gilliland: That's awesome, man. It's true. I I call it windshield university. It's, you know, we have so much time in our cars whether you're commuting or driving you know, whatever you're doing. You know, let's let's get another university. Let's get another degree. Right? And so I think it's it's huge. So here's my question for you on the, you know, read a hundred books already this year, I think you said, is how, like, how are you doing that number one and how are you committing the time to it with a, you know, with a busy schedule? Speaker Nick Hutchison: Well, I like to start by asking people this. So sometimes people will tell me, like, hey, I can't read. And I love to say, If I paid you ten thousand dollars to read a book by the end of the month, do you think you could do it? And they're like, Yes. Well, I could read five in that case. And so it's not a question of whether or not we can read. It's a question of whether or not we value it enough to prioritize it in our calendar. So for me, not only is it my full time job now, which helps me to promote books for authors. But I value it. I value it more than Netflix, more than social media. I value it more than a lot of things that other people spend their time doing. I'm always looking to serve my future self. I'm always looking to remove pain and solve problems. I'm looking to develop skills and get closer to my potential. So that's how I'm able to prioritize it and find so much time. And just like you talked about, ten to twenty pages a day, that's twenty five books a year, even for beginner. So, yeah, it's it's a great way to make it happen. Yeah. Speaker Brett Gilliland: Because I, you know, I hear people all the time when I talk about my ten pages thing. Like, oh, I don't have time, and and but I think you're right. It's a priority. You know, so I I have it whether it's in the middle of the day I gotta get it in. It's usually it's first thing in the morning. It's about one of the first things I do. And so I've just made it a habit. I think that we've got to. And the things that I've learned and even the thoughts that come into my mind about something, whatever's going on in my life in that situation, this thing I'm reading over here will help fertilize that. Right? And you just add some water to it and then that thing starts to grow. And for me, it's thinking it's journaling and spending time on it. So I'm curious because one of your passions and one of the things I wrote down in here is your new book rise of the reader, which comes out November first. Plug intended. We'll talk about that later, but you you really dive in the strategies for mastering your reading habits. But then also applying what you learn. So I'm curious on how we do that. How do we apply what we've learned when we read every day? Speaker Nick Hutchison: There are so many different strategies for application that we can talk about, but I think it all starts in the in the early stages of your reading process. So for me, one of the things that I found myself doing that most other people don't do is I set an intention for each book that I read. And my intention follows the smart goal framework. So it's specific. It's measurable. It's attainable. It's irrelevant to my life. To my lips, I'm emotionally connected, and it's time bound. So one of the books that A lot of people are reading right now in the world of business is titled hundred million dollar leads, by Alex or Mozy. And they're it's a book on lead generation and they're just hoping that it's going to change their life. And so instead, I say set a smart goal. Set an intention for the book, something like find and implement at least two lead generation strategies for my business by the end of October. And then review that intention each time you read a few more pages so that you can tell your brain what to filter for. Find and implement at least two lead generation strategies. Now you'll be able to accurately identify them within the book, and the book can help you solve your problems. I think it all starts with setting an intention and have that attention based on taking action. Speaker Brett Gilliland: Yeah. I love that because that's what we do with our clients. You know, we're in a wealth management space, and it's it's they'd be like us saying, hey, just come in, and we're just gonna start saving money with no intention on where going and no goal, that would be crazy. Right? And so I've never really thought of it that way as to have an intention for the book. I'm a big highlighter. Right? Like, to highlight the books. I like to read the actual book, not, you know, on my iPad or something like that. And so so how do you for people that maybe don't have that discipline built today, they're not doing the ten pages, they're not reading a hundred books a year. What advice would you have for them to take action and start making it part of their life. Speaker Nick Hutchison: Yeah. I would say pause for five minutes before you start the book. And at this point, you should know what the book is about and set a goal set a goal to implement at least one thing from the book. So by the time you're finished with the book, you've highlighted a few potential actions that you can take with your highlighter just like you talk about. And look at those actions, write them down rewriting your favorite takeaways as a form of repetition Gilliland repetition leads to our attention. So look at these potential takeaways and say, which one of these is going to lead to most of the change that I'm looking at create. Take action on it. There's a Napoleon Hill quote that I love. It says action is the real measure of intelligence. It's not sitting back and debating things and having a great vocabulary. It's the person who chooses to implement what they have learned creates a behavior change, turns it into a habit, and then wakes up as a wildly different person ten years from now. And so that's it. Just one thing from every single book that you read. Speaker Brett Gilliland: And are you writing those down? Are you are you a writer downer guy? Are you a journal guy? Like, how are you how are you doing that? Speaker Nick Hutchison: Yeah. So, typically, I will let's say I read a book on lead generation using that example, and I've set an intention to find and implement at least two things. I'll probably fifteen potentials. So at the end of the book, I go through and I reread those fifteen things that I highlight.

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