Gabrielle Bosche shares her story of going from a politics-obsessed middle-schooler to a 17-year-old author to the co-CEO of The Purpose Company. She and her company have dedicated themselves to helping people discover their purpose, who their purpose is helping, and how to scale something that is leaving an impact in alignment with their purpose. She shares insight into discovering your purpose in your life, saying, “... I think we have far more wisdom inside of us than we realize.” She encourages us to find our purpose, impact and share it with others.



https://www.youtube.com/watch?v=37LMxZhIm5o
Brett Gilliland: The Circuit of Success. I'm your host, Brett Gilliland. Today I've got Gabrielle Bosche with me. Gabrielle, how you doing? 
Gabrielle Bosche: I'm doing well, my friend. Excited to chat with you. 
Brett Gilliland: Excited to have you. You are in, uh, looks like I said before we started recording. Looks like you're about 400 stories up in the air. That building looks so tall behind you, but uh, I think you're the 43rd.
Gabrielle Bosche: Yeah, just 46. Yeah. If you're afraid of height 46, it's not, it's not for you. 
Brett Gilliland: That's awesome. In Dallas, Texas. So, uh, everything's bigger in Texas we hear up here in St. Louis, so we'll, uh, we'll talk about how big the vision is and on the brand and everything we're doing , right. 
Gabrielle Bosche: Sounds [inaudible]
Brett Gilliland: Awesome. So, uh, oh, let me read this. I thought this was pretty cool. Uh, my assistant Robin is phenomenal and gets some stuff on our guest and, uh, but you are the founder and president of The Millennial, uh, Solution, an international training and consulting company, uh, bridging the generation gap. You and your husband Brian, have been called the next generation's motivational titans.
That's a big one. Uh, they're bestselling authors, international speakers, and together they founded The Purpose Company. Um, so tons of stuff here, but you've helped, uh, companies, um, well actually the Navy and the Air Force, which is cool. Top brands in the world. You've worked with presidential campaigns, been on Success Magazine, NPR, SiriusXM Radio Bloomberg, et cetera, et cetera, et cetera. And you are a two-time Ted Talk giver, which is a big deal. 
So I will be quiet now, Gabrielle, and I'll let you do some talking. But what has made you the woman you are today, making a huge impact? 
Gabrielle Bosche: I think it really, for me came down to one word and that was purpose. From a very young age, I think I knew that I was here for a reason.
I didn't know what that reason was. Like many of us, you kind of go through life's twists and turns and expectations thinking that, um, at, when I was in high school, thinking that I knew absolutely what I wanted to do, which was get into politics. So I studied politics and religion in, in undergrad, which is two things if you ever wanna make people shut up at a dinner party or Thanksgiving, say that you're major, you're majoring in politics and religion.
Brett Gilliland: Right? 
Gabrielle Bosche: Um, but I, I knew that I wanted to make a difference in the world. And so it was that curiosity of why am I here and what am I gonna do with my time? That I think really created an intentionality with my life.
So I wrote my first book when I was 17, wrote my second. Second one, I think I was 23 or 24. Uh, and I think just really early on I had a, a curiosity around being present and being on purpose. 
Brett Gilliland: Was your family in that, or like what, I mean, what makes a 17 year old think that they can write a book? And, and I'm asking cause I know people I've talked to, I personally struggle with that too.
It's like, who wants to read my book? Right? But at the same time, here you are a 17 year old girl and you're like, I'm gonna write a book. 
Gabrielle Bosche: Yeah. I mean, I wish it was this epic story. I mean, truth be told, I was 17, graduating from high school, going into college. Um, I was five foot eight. Uh, I was, uh, had more, more smile than teeth at the time.
Um, I had eight of my teeth pulled, um, I going into high school. So I was just like this really awkward, kind of gumby like figure in high school. And so I think from a really early kind of time, I, I decided, , you know, maybe the high school thing isn't really for me. What is it that I have to contribute? So I think I just got really deep into studying great orators.
I was listening to Tony Robbins on my way to, to middle school with my mom. I was, you know, studying, uh, Ronald Reagan when I was, uh, in JFK when I was a junior in high school. So I think I kind of always knew I wanted to get into it. And so, yeah, I just kind of challenged myself one day. And said, Hey, I'm gonna write a book.
And, and six months later there was a book. Now I'm, I'm not telling you it was any good, let me be very clear. My book wasn't very good. 
Brett Gilliland: Wasn't a best seller. Huh?
Gabrielle Bosche: It was not, it was not, um, uh, really something that, that I'm gonna point back on and say, yeah, it was some, you know, some child genius, but, but I think it was, uh, drive and passion probably more than anything else that I think kind of pushed me through that, that whole journey.
Brett Gilliland: That's amazing. Well, good for you. And so let's talk a little bit about, you've mentioned purpose and, and that's hence the name of your company, The Purpose Company. You'll see on my microphone here, the f Greater than P, that stands for, uh, helping people achieve a future greater than their past. Uh, that is my, uh, personal mission.
That is our firm's mission. Um, we have amazing people that are doing that every single day on the communities we serve. But, but how do you help people get to know what their purpose was? Because mine came, you know, probably 14, 15 years into a career. And this hit me like a ton of bricks. Right. So how are you helping people find that purpose that may not have it yet?
Gabrielle Bosche: Yeah, I think the, the big challenge on the, the path to finding our purpose is defining what purpose is. When you ask most people what purpose is, they kind of say that they know what it means, but when you ask 'em to define it, they might not have a, a clear definition for, it's kind of like Bitcoin. It's like, I know what it is, but I don't know exactly how it works
Brett Gilliland: Right.
Gabrielle Bosche: So, so that path towards purpose is first defining purpose, which we define purpose simply as the best of what you have to help others. The best of what you have to help others. And so because of that, you can get really clear and finite on what that actually is. And so if I only have 20 minutes with someone, if we're getting coffee Brett, and you're like, Hey, I wanna figure out what my purpose is, I'm gonna ask you a series of questions, but primarily I wanna know what have you overcome that you can help someone else overcome.
That path to using your purpose usually has something to do with an element of our story, the hardest times in our life, and that's where you really put purpose to the pain that you've experienced. Whether it was the loss of a loved one, overcoming a trauma, experiencing rejection as a child. There are all these elements of who we are today that when you look back through a lens of purpose, you can really put some meaning to it. So the purpose piece is really first, first focused on what have we overcome that we can help other people overcome? Then the next question naturally is who, who can we help with our purpose and the who really does change throughout our lives.
If you're staying at home as a parent, that that who is, is your kids in your community? If. The, an executive or a CEO, your hu who is your, your customers, your clients, your employees. If you're an entrepreneur, it's, it's, it's your community and, and your clients. So focusing on who is, is kind of the, the exciting opportunity that we get to do every single day at The Purpose Company, which is helping people get clarity on their purpose, who it is that they're going to help with their purpose, and how do they actually scale something that they can be known for that's aligned with their purpose.
Brett Gilliland: Yeah. I think that's the hardest thing, right? Is how do we, how do we scale it? And you hear that word it's used a lot all the time. Now, is that scalability? So how do you, let's take, let's just pick on the future greater in your past for, for example, um, how, how do you scale that? How do you do something with it?
I think I know who the people are that I wanna serve, right? Our clients, like you said, our employees. But how do we scale that? How do we take it that next step further? 
Gabrielle Bosche: Well, I think you have to consider, What is your scope of impact? Some people are called to the one, they get incredible fulfillment working one-on-one with, with individuals and, and that's really where they see the highest impact of their purpose.
Some people are one to many. Their classroom webinar workshop, they really, or, or a group of clients at a time. And then there's some of us, not many of us, that are one to millions that they know for whatever reason, that message that they have inside of them is, is, is greater than the, than just even the current audience that they're serving.
So focusing on your scope of impact is really incredibly important. Cuz if you're called one to millions and you're working one-to-one, you're gonna be frustrated. But if you're called to do one-to-one, and you're focused on one-to-many, you're gonna feel frustrated and overwhelmed. So just clarifying that piece alone is gonna help create fulfillment and, and fulfillment's another thing we talk so much about because it fulfillment is the result of helping others with your purpose. Fulfillment is kind of the evidence, it's the footprint that you're actually on purpose.

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