Chuck Hogan is the managing partner at Your Best Life, an organization helping people to elevate finance, family, fitness, and faith to maximize their best life through mentor strategizing, community and exclusive once in a lifetime experiences. Hogan’s unique background of sales, business, and relationship building gives him a rare perspective that enables him to successfully guide entrepreneurs, CEOs, and other top executives to new heights.

EPISODE TRANSCRIPTION
Brett Gilliland  00:02
Welcome to The Circuit of Success. I am your host Brett Gilliland, and today I’ve got Chuck Hogan, Chuck how you doing, man? 
Chuck Hogan  00:08
Wonderful brother. Great to be here today. 
Brett Gilliland  00:09
Great to have you. How’s beautiful Dallas, Texas? 
Chuck Hogan  00:12
It is absolutely gorgeous. It is, I mean, it looked–– fall setting in. 
Brett Gilliland  00:16
It is!
Chuck Hogan  00:17
High 50s, low 70s and it is freakishly gorgeous out. 
Brett Gilliland  00:21
That’s awesome. So I’ll tell you good unseasonally warm I think here, for you know, today is Halloween day as we’re recording this and it’s, you know, it’s like almost 60 degrees. That’s good here in St. Louis. We’ll take it. 
Chuck Hogan  00:33
Hey, if snow’s the alternative. Yes, the answer is yes. 
Brett Gilliland  00:37
That’s right. That’s right. I’ve tried to think Dallas, was it two forks and a knife or two? What’s the name of the steakhouse there? I’ve been there a few times. 
Chuck Hogan  00:46
Oh, my goodness. Yeah. Two Forks is a big one. If you’re in the barbecue that Hard 8 the feast, too I mean, seriously, if cattle is your game, then Dallas but again, St. Louis barbecue is –– 
Brett Gilliland  00:59
So absolutely. 
Chuck Hogan  01:00
You just say I’ll send you some of mine. If you’ll send me some of yours. 
Brett Gilliland  01:04
All right, we’ll get on that man! So, well Chuck, you are the managing partner at Your Best Life. It’s an organization helping people elevate, which I love right here: finance, family, fitness, and faith before we started recording you and I we’re talking about our F’s, mine’s F to the fifth power, your faith, your family, your fitness, your fun, and your firm, which for me is work. But you and that’s what you do. So to maximize the best life through mentoring strategies, community exclusive, once in a lifetime experiences which I’m some sure we’ll get into. You’ve got a unique background: sales and business and relationship building, gives you a huge perspective on working with folks. So excited to dive into that today. But if you could Chuck, just maybe give us a little lay of the land and what’s made you the man you are today? 
Chuck Hogan  01:47
Sure. You know, quite frankly, about 30 years ago, I decided that I’ve always been kind of a study of human behavior. But 22 years ago, when my wife and I found out, she was having our first child, I was like, Whoa, where’s the instruction manual?  And I was like, Okay, I better get my act in gear and business had already been propagating successfully. But to be honest with you, Brett, I was like going, oh, you know how to be a better man. And it started really coming down to understanding why I do what I do. What moves me. And I realized that I had been filled through my out my childhood. I’m the son of a military family. So yes, 30 years in the Navy. I’m from Japan. Originally, my mom’s Japanese. My dad’s Irish. When I say Japanese and Irish. I’m talking 85 pounds or 11 and a half, portable. And then a redhead, blue-eyed Irish dad. I mean, so the real deal, the real deal. I mean, when you go melting pot, you’re like, the answer is yes. And so you asked and so I’ll just give it to you straight. I was very confused kid. Back in the 60s, lots of socio economic, I’ll say variances, but more so I’ll say racial barriers and living in Maine as a kid coming over from Japan. Charles Francis Hogan, a second named after my Irish grandfather, not looking very Irish. And in Japan, I’m half Japanese. So I’m not full Japanese. So I kind of felt like a kid without a country. So moving forward to when Cole, my son was born. I was like, man, there’s this guy named Tony Robbins. So I started spending some time with him and actually was involved with his environment for over 22 years. Just recently now it was a senior trainer, volunteer trainer I should clarify volunteer trainer for Mr. Robbins and what was cool about that is I got to see a lot of different parts of life but the same the same strategy kept playing out I see people going, “oh you know if I just learn one more thing I learned another way to make money or learn another tax strategy and other tax hedge” I go “okay, so you’ve got more money. What do you do with it?” They go, “I’m still not happy.”
Brett Gilliland  02:02
Yeah. 
Chuck Hogan  03:56
And so I’ve met DECA incentive millionaires. I’ve met billionaires. Some of them are elated because they they’re living that life of contribution now and they knew how to give back. And God bless you and your wife, Julie, for doing what you do for cancer research and helping support families as a cancer conquerer myself, in ’09, that we’re talking about and experiencing it are very different things. And so my heart goes out to you and your lovely wife. My wife’s name is Julie, by the way as well. 
Brett Gilliland  04:24
Ah, there you go.
Chuck Hogan  04:25
Hey, yeah, we married right, brother. I got the memo. That’s right. So quite frankly, your best life and the way I live my life is by a very simple tenant, you can be doing your best but not being your best. I choose to be my best. So every day I’ll do my best. And kind of a family motto and that’s it’s so simple, but living in you. Trusting in you, being you, delivers more of you. And that means exercising and prioritizing things like self care, eating healthy, working out, maintaining your health and vitality. Because if you don’t have the oxygen mask on you first you’re no good to anybody.
Brett Gilliland  05:03
Yeah, I love that. And so when I when I read that earlier, so let’s dive more into that statement you just made as you can do your best, and not be your best. Talk to me about that. 
Chuck Hogan  05:14
Sure. So oftentimes, we’ll even ask people, and it’s a subconscious way of communicating. I’ve been certified in neurolinguistics programming and neurosis, conditioning, hypnotherapy for the better part of 20 years now. And what I can tell you is language patterns make a big difference. So when you ask someone how they’re doing, it’s a cognitive question. It’s a cognitive ask, you’re asking someone how they do. And so they go into process. Oh, how I do Oh, man, I’m busy. I’m busier than a one on wallpaper hanger. I got all kinds of things and stuff. I mean, my wife has a nickname for me on the weekends. And that’s Manny Laborie for manual labor, because I know what the honey do list is not going anywhere. So part of this is is that how do we clearly identify how we’re being because a call your life is how you feel? So if I asked you instead, and I got Brett, how are you feeling? You go, I’m grateful. I’m blessed. I’m happy. I’m elated. I’m contributory. I feel valued. So yes. And I have a very fundamental belief. I’m a very simple guy. I’ve really also migrated towards reducing all the waste, if you will. Or I’ll just say simplifying. My wife calls it drama reduction. And I go Yes. With three tweens. And in, you know, the proximity to in college and one at home still. Yes, sir. And so what I realized was, is that at our core, we’re all three years old still. We are when you’re three, you really only have three responses. Happy, sad, or okay. You start getting into school, and then you start going, Oh, I’m elated. I’m overjoyed. Oh, you know, I’m, I’m excited mom and dad is like, okay, great. And when you’re excited, does that make you feel happy? Yeah, when someone tells me oh, you know, if I felt more like a philanthropist, if I felt more contributory if I didn’t feel marginalized, like Okay, great. When you do feel marginalized, how’s that make you feel? Sad. Oh, but normally find these wonderful adjectives to go ahead and start to create layers of, you know, say balance I go. At the end of the day, your three, happy sad or okay. 
Brett Gilliland  07:09
And that’s okay. 
Chuck Hogan  07:10
Yeah, and the worst thing is living in, is okay. Because that’s survival. That’s, that is the you can’t measure what doesn’t move. And so when people I’m okay, and I go, okay, so you’re getting by they go, yes. Oh, you’re doing your best. Ah, okay. And I swear, realizing there’s a lot of people we’re living in this marginalized sense of well being, which is getting by, doing your best. There’s no thrive in their ideology. There’s no expansion. So if the premise holds true, and we say progress equals happiness, which I do believe that that’s any progress a millimeter or a mile. Of course, we’re shooting for the mob, but that millimeter could have been the deciding factor. That was the spark that was the you know, jump off point. I go, okay, cool. So a millimeter or a mile progress equals happiness, what feeds progress? When I got this, shifted everything.
Brett Gilliland  08:04
And so I hear you say that about the feeling part. I wrote that down, as you know, more asking people how you feel versus how you’re doing. I love that. But at the same time, Travis Thomas, who’s the performance coach for the men’s national team for getting ready for the World Cup? Yep, he was on a couple of weeks ago, and he talked about feelings aren’t an indicator of performance. And what he meant by that was, if I ask you how you’re feeling fired up, you know, I’m, I’m great. I’m gonna go out and score this goal, or I’m gonna do that. I mean, it doesn’t really matter what you feel right. But I think it’s a difference when we’re going out to perform in a soccer field or in a business meeting. Yeah, it surely matters. But that’s just how I’m feeling. 

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