This has got to be one of the simplest long-term outreach methods ever. A single piece of paper -- cost about 2 cents -- and yet it can bring you new personal-injury patients over and over again, year after year. Plus a clever way to get 10-30 other businesses to happily place your "Practice Ambassador" into the glovebox of hundreds of automobiles in your local area, just waiting for the (near inevitable) time when your Ambassador will send new patients to your door.

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