SummaryIn this episode of The Children's Author Show, Andy Coats discusses the significance of participating in author events such as fairs and festivals. He emphasizes that these events are not primarily about making money, but about building connections, branding, and establishing a local presence. Andy shares practical insights on setting realistic expectations, networking with other authors and readers, and creating an engaging booth setup to attract attendees. He highlights the importance of being present in the community and the energizing experience of interacting with readers and fellow authors. In this conversation, Andy Coats shares his insights on engaging young readers through effective resource creation and event strategies. He emphasizes the importance of having a variety of books for different age groups, utilizing engaging hooks like candy and stickers to draw in attendees, and creating opportunities for meaningful connections with parents and educators. He also discusses the significance of focusing on exposure rather than immediate sales, encouraging authors to take action and participate in events to build their brand and connect with their audience.You can find Andy’s book, THE CHILDREN'S AUTHOR TOOLBOX at: https://a.co/d/2jfCcxzCheck us out on YouTube at: https://www.youtube.com/channel/UCRuuiMy0EjnbUF8oKMSNREQFollow us on Instagram at: https://www.instagram.com/thechildrensauthorshow

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