Episode #6: How to increase sales by making discounts seem bigger

The Checkout Lane: Science-based marketing advice for Shopify merchants
17/09/2023 Episodio 6
Episode #6: How to increase sales by making discounts seem bigger

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Episode Synopsis

In today's episode, we'll discuss what the latest research says about how framing discounts based on the discounted price makes it look bigger, which drives more sales. Interested? I sure am. We'll talk about how to do it and why it works.

More episodes of the podcast The Checkout Lane: Science-based marketing advice for Shopify merchants

Episode #10: Should you put the price above or below a product to increase sales? 25/11/2023
Episode #9: Do limited-time promotions work? 17/10/2023
Episode #8: How to use 'Special Days' with promos to boost sales 14/10/2023
Episode #7: Should discounts use $ off or % off? 19/09/2023
Episode #5: How to get more customer referrals & grow word of mouth 15/09/2023
Episode #4: How to boost sales by asking for customer feedback 01/09/2023
Episode #3: The magic number in marketing 26/08/2023
Episode #2: Should your Shopify store sell products on marketplaces like Amazon and Etsy to get your first customers? 18/08/2023
Episode #1: Which marketing channels should you use for your Shopify store? 15/08/2023
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