Kim Kardashian is teaming up with Nike with her brand, Skims. We give our takes on this, plus Poppy’s influencer vending machine backlash. From marketing moves to funding philosophies, we’re breaking down what works, what’s overhyped, and what smaller brands can learn from the biggest names in the game.

- Kim Kardashian partners with Nike — genius move or gimmick?
- Why Nike needed this… and why Skims might not have
- What made Poppy’s influencer stunt controversial?
- Was Olipop’s response petty or perfect?
- The rise of Diet Coke as a (maybe satirical?) fitness brand
- Bart’s insane 740-pound marlin fishing story (yep, really)
- Should physical product brands ever raise money?
- The trap of reporting to investors—and when raising might make sense

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Think we’re wrong about raising money? Make the bull case in the comments.

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Nick Shackelford
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Chapters
00:00 – Whatup - let's talk Kim Kardashian x Skims
10:00 – Nike x Skims: who really wins
30:00 – Poppy’s PR stunt & influencer backlash
50:00 – Coke goes prebiotic & Diet Coke gets weird
1:10:00 – Fishing stories & big flexes
1:20:00 – Raising money: smart move or trap?

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