Steve Cote, a partner at Brady Chapman Holland insurance, discusses the importance of selecting the right insurance broker and the difference between reactive and proactive risk management.
He emphasized that CFOs should focus on finding a trusted advisor rather than a commodity broker, who understands their industry and conducts thorough risk assessments.
Steve highlights the need for a comprehensive risk reduction plan that includes prevention, mitigation, and transfer of risk.
He also stresses the significance of a proactive approach to risk management, which involves regular reviews and adjustments to ensure the company's safety and financial stability.

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