In this episode of The CFO Project Podcast, host Adam Lean sits down with Tom Griffiths, a fellow CFO and founder of Synergy CFO Solutions, to discuss how accountants and finance professionals can effectively sell CFO advisory services.Tom shares insights on changing the mindset around sales, uncovering a prospect's true needs, and handling objections productively. He emphasizes the importance of understanding the prospect's goals and positioning the CFO services as a solution to their problems, rather than just listing out a set of services. Listeners will learn practical techniques for having more meaningful sales conversations and increasing their chances of winning new clients for their advisory practices.Sign Up For Our Newsletter:https://thecfoproject.com/newsletterAnd check out The CFO Project's free training here:https://thecfoproject.com/start-a-cfo-serviceLearn More About The CFO Project:https://thecfoproject.com/Learn More About Tom Griffithshttps://synergycfosolutions.co/

Ver todos los episodios