Want to learn how to effectively price your services based on value rather than hourly rates? In this episode of The CFO Project podcast, host Adam Lean picks the brain of value pricing expert Mark Wickersham.Mark shares his invaluable insights on communicating the value of services like bookkeeping to clients, determining pricing for advisory offerings, using package options strategically, and raising rates without scaring away prospects. You'll learn practical tips on anchoring your prices, identifying the true value you provide to clients, and confidently charging appropriate fees. Whether you're just starting to explore value pricing or want to take it further, this value-packed episode will help transform your pricing mindset and processes.Sign Up For Our Newsletter:https://thecfoproject.com/newsletterAnd check out The CFO Project's free training here:https://thecfoproject.com/start-a-cfo-serviceLearn More About The CFO Project:https://thecfoproject.com/Learn More About Value Pricing Academyhttps://www.wickersham.co.uk/

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