ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Build-A-Bear: Disrupting "TEDDY BEARS" using just 'One Word'!"
Episode Synopsis
I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip… BUILD-A-BEAR.
More episodes of the podcast The Catalyst Effect with Rich Keller
Brooke Eby: Fighting 'ALS' With Humor!
23/08/2023
In God we trust