When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin and Vicky Houser

01/12/2021 33 min Temporada 7 Episodio 2
When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin and Vicky Houser

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Episode Synopsis

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. Key Takeaways:👏 06:33 - 08:28 - Delivering value to existing and potential customers quickly🎉 12:44 - 15:36 - Utilizing content for more than just social posts💡 20:50 - 23:06 - Tips for pivoting from in-person events to virtual🧩 26:03 - 27:33 - Having the ability to house and amplify content all under one roof🔮 29:35 - 31:37 - What the future of content marketing looks like

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