Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers.Key Takeaways:🌼 05:01 - 06:19 How Hailey keeps content fresh and exciting👏 06:49 - 09:45 Utilizing your podcast as a way to connect with your customers😪 12:22 - 14:31 What life was like before Casted🧩 16:21 - 18:01 How themes can impact future marketing campaigns🔎 20:57 - 23:04 Success metrics to consider when reviewing your podcasts' performance👀 23:28 - 25:10 What Casted Insights can do for you🧑‍💻 29:18 - 30:44 Advice for enterprises entering the podcast/content marketing world🔊 31:34 - 33:02 Q&A: Why do you think some brands are hesitant to make podcasts a part of their content strategy?🔊 33:21 - 35:23 Q&A: When you're talking about amplifying content, can you give us an example where repurposing and refreshing existing content was really successful?🔊 36:21 - 38:55 Q&A: What are some stories you cover on your podcast that really resonate with the audience, and why do you think they resonate?

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