James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current company, Flip, which provides voice-based automation technology for business operations. Here's what he and Lindsay cover in this conversation:🤫 James' secret for creating a wholistic marketing strategy with a podcast at the nucleus🧑 How he determines who should be on his shows for maximum business impact📈 Which podcast KPIs are must-know's to present at your next exec meetingCheck out Flip's podcast, Spamming Zero

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