If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity.Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time.“The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.”Here are some highlights from the conversation with Meg:🤔 3:12 - 4:59 Is authenticity scalable?👩‍🔬 12:07 - 13:47 How to test and refine content😎 25:09 - 29:18 Being confidently yourself with your audienceResources:https://openviewpartners.com/BUILD with Blake Bartlett: https://podcast.openviewpartners.com/public/32/OV-|-BUILD-21cbd466PLG123: https://www.youtube.com/playlist?list=PLRHgNxkQBpfYJrXjUuLgUR0Mg_y54_jhlWeekly Walk with Casey Renner: https://www.youtube.com/playlist?list=PLRHgNxkQBpfbb4QmSW6YcFOgMVnLB2_ALConnect with Meg: https://www.linkedin.com/in/redheadmeg

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