ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence.Key Takeaways:🧟 02:05 - 03:25 Zombie Apocalypse: How Sam and Katie will survive it.... or not🎙 04:37 - 06:49 How Sam got started in podcasting📣 10:15 - 13:45 Why YouTube is an important element to your video podcast strategy💡 21:32 - 24:56 Matching the voice and tone to your different social channels👏 30:04 - 34:43 Teamwork: How Sam's team structure helps them deliver amazing content📊 36:04 - 37:46 Q&A: What's the most interesting content marketer data to you, and why?🗝 39:01 - 41:58 Q&A: As a small team, how do we take a crawl, walk, run approach to this? What's most important as you begin?😅 42:25 - 48:32 Q&A: Why do you think some brands are still reluctant to get into podcasting?

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