Apoorva Maheshwari is the Head of Marketing at Bestseller India—the company behind fashion-forward brands like Jack & Jones, Vero Moda, ONLY and Selected Homme. Over the past 15 years, she’s built a standout career at Procter & Gamble, Accor, Zivame, and now Bestseller—by playing to her strengths, following her curiosity, and taking intentional bets.In this episode, Apoorva shares:How she carved her own path—by being clear on what she didn’t want to do and following her curiosity to discover what she didWhy following your joy (like loving ad jingles!) can be a career clueHer 4-step playbook to fast-start in any role The workplace myth she no longer believes that someone else will carve your growth path for youAnd why building a solid reputation is the #1 Networking hackThis episode is for anyone trying to figure out what they’re good at—and how to turn that into a real career advantage.In The Career Clinic, Apoorva answers career questions from young professionals: How to push back on unrealistic goals How to build your network beyond your managerWhat to do if you feel too nervous to speak up in meetingsAnd so much more… Some Takeaways1. Follow your curiosity—it’s a signal, not a detour.Apoorva didn’t have a rigid career plan, but she did have clarity on what didn’t excite her (finance, policy) and an instinctive pull toward advertising and brand-building. She followed the joy of watching ad breaks, paid attention to what lit her up.🗣️“You have to follow the signals… unless you’re a fish trying to climb a wall, you won’t know you’re meant to swim.”2. Be intentional about your growth— don’t wait for it tobe handed to youApoorva emphasized the importance of self-directed growth. Waiting passively for a manager or org to pave your path leads to frustration. Instead, she suggests maxing out what you can do in a role—and then initiating the conversation about what’s next.🗣️“You have to speak up for yourself. Growth doesn’t happen at a point in time—it happens over time, and you have to put it on the table.”3. Your reputation is your best networking tool.Apoorva’s not a fan of transactional networking. Instead, sherecommends showing up with consistency. 🗣️“Be known for what you do. Let your word, actions and intent, align. That alignment builds your reputation, and reputation builds your network.”4. Your work is only as meaningful as the intention youbring to it.Apoorva reflects that meaning at work isn’t something handed to you—it’s something you create. 🗣️“Your work will have just as much meaning as you put into it. Be intentional. Take pride in what you do. And strive for that.”Where to find ApoorvaLinkedIn: Apoorva MaheshwariMore from The Career Starter KitSubscribe to NewsletterFollow on InstagramFollow on LinkedIn Time Stamps00:00 Introducing Apoorva Maheshwari02:55 Early Years: From SRCC to MICA03:55 You don’t need a perfect plan. Just follow your signals 07:20 Learning the ropes at P&G10:23 Figure out your strengths by trying many things early10:55 From college to corporate: Basics you need to know12:17 Playing to your strengths: Choosing categories where brand matters14:42 4 step play-book at fast start in any role16:21 Confidence is built by doing hard things repeatedly16:45 Own your growth: How to max out your role17:55 Zivame: What a start-up experience can teach you19:30 Start-up + Post-maternity – It takes a village to make it possible21:15 The Career Clinic22:09 How do I push back on unrealistic goals?23:25 How do I build my network beyond my manager?24:46 I feel too nervous to speak in meetings. What should I do?27:05 Fast Track: Tips, hacks and mindset shifts34:05 Final Takeaway: Your work is only as meaningful as the intention you bring to itRecording: Riverside.fmEditing and Production: GreyLabs Media

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