Imagine this scenario: your ideal customer went to their fellow entrepreneurs and friends and asked if anyone knew a “good” accountant, graphic designer, lawyer, social media manager, etc (insert-your-service-based-business-here). That ideal customer was given your name and three other people that they were told were all excellent. To help them decide whom they might want to work with, they visit all of your websites to get a feel for who you are.The About Us page (or Our Story page, depending on your personal preference) is literally the place to show how you stand out amongst the competition.But I see a lot of my clients make a few similar mistakes and leave some important details off of their About pages.How can you create an About page that can help take that ideal customer from investigating to ready to buy?Today we’re going to dive into some Dos and Don’ts and the best way to approach your About pageAnd pro tip: it’s not all about you.

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