Want to learn how to put together a simple content marketing strategy? I'll take you through step by step how to create your own, all in less than a 15 minute episode!With the advent of social media and all of the digital channels where we spend our time, we can get bombarded with marketing messages.We also have an increasing amount of control over our interruptions. To earn eyeballs as marketers, we simply have to create better content (easier said than done, I'm well aware).But in this episode, I'll walk you through exactly what research you need to do, how to think in your target audience's terms, and how to choose the content you should be publishing.Get out a pen and paper and let's dive in!

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