Adam Russell, the innovative mind behind Local Pegs, joins us to share how his community engagement app is revolutionizing the way local businesses thrive. Explore how Local Pegs, born out of the challenges of the COVID-19 pandemic in Byron Bay, is creating stronger community ties by serving as both a payment platform and a hub for exclusive local discounts. Adam reveals the app's unique monetization strategy, which caters to merchants without imposing hefty fees, and discusses how Local Pegs is expanding its reach to vibrant cities like Melbourne, Perth, and Canberra.In our conversation, Adam delves into his journey from veterinarian to tech entrepreneur and how his passion for supporting small businesses came to life through Local Pegs. Learn about the app's role as a valuable directory for newcomers and the hurdles faced when onboarding merchants in a competitive market. The episode highlights the collaborative effort with tech firms from Brisbane and Byron Bay and unpacks the symbolic inspiration behind the name "Local Pegs." Join us as we uncover the exciting potential of this community-focused platform and its mission to foster local engagement.

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