Data is everywhere in your organization, but do you truly understand what it means? Sam Spencer, CEO and CISO of Aristotle Metadata, reveals how the missing piece in most data strategies isn't fancy algorithms or massive storage capabilities—it's simply understanding what your data means and where it lives.From measuring podcast listeners to protecting patient information, Sam explains how his Canberra-based software company helps organizations describe their data in human terms. "A database will tell you how many listeners there are in a podcast, but it won't tell you how you measure a listener or what a listener is for your context," Sam notes, highlighting the critical difference between having data and understanding it.The journey of Aristotle Metadata is a testament to bootstrapped entrepreneurship. Starting with code written in a "dingy little apartment" in Belconnen a decade ago, the company has grown to over 20 staff with clients across government, healthcare, and academia in Australia and internationally. Sam shares candid insights about surviving near-catastrophe when 40% of his workforce left within two weeks, and why—despite preaching the importance of taking breaks—he's only now planning his first real holiday in seven years.Have a listen!

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