When you start using an iPhone, you’re entering a carefully crafted ecosystem of hardware, software, and services. Apple tries to make its customers feel valued at the same time as they seek to profit from them. There are many implications of this. It’s far easier, for example, to purchase and read books using the Books app included on your iPhone than it is to obtain books from other vendors like Kindle. The same holds true for music, TV shows, etc. We’ll examine the advantages and disadvantages of Apple’s tight control of the app store and by extension, of what you can do on your iPhone. We’ll also talk about the economics of owning an iPhone and getting the greatest possible use out of it.

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