What does it mean to shape ideas for a living?In this episode, Shelley reflects on what it takes to shape meaningful ideas, how to trust your gut in creative decisions, and what it feels like to stay curious over time. Her stories reveal how culture takes shape through consistent and thoughtful choices.A few themes that run through the episode:• Creating space for conversations that matter• Making decisions under pressure and scrutiny• Trusting instinct without needing validation• Why live storytelling still resonates• How Calgary shapes and challenges creative people• What curiosity looks like later in lifeA thoughtful look at creative leadership, culture, and staying engaged with the world around you.How To Connect:Jeff Humphreys - ⁠⁠⁠⁠⁠https://www.jeffhumphreys.caShelley Youngblut - www.instagram.com/youngblutshelleyPodcast Location - ⁠⁠⁠⁠⁠https://www.modelmilk.caPodcast Production - ⁠⁠⁠⁠⁠https://www.shortlinecreative.com

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