Listen "005: How Experts Sell Without Feeling Sleazy"
Episode Synopsis
I think that there are two different types of thinkers in this world, folks. I think there are performers and I think that there are actually teachers. Teachers can perform but they can also really see what's going on with other people—and selling is really becoming a fabulous decision teacher.
In sales, we talk about all kinds of ridiculous concepts—that almost always make the sales professional focus on their own performance. This is a total catastrophe and it is absolutely the wrong way to think. So I'm going to give you a little recipe today that helps you to grasp how real geniuses focus on sales.
Real sales geniuses are extremely compulsive about being focused on other people. They are problem solvers for other people.
You need to have the sense of security that allows you to know that you are, overall, mostly liked or that you accept yourself so you can just walk in and really be interested in what they want and need—and really feel that you are the facilitator of getting them what they needed or wanted in the first place.
With that attitude your outcome of having the maximum number of people, who need what you're selling, choose to buy, is most likely going to happen from that point of view. This of course also limits returns and it limits problems later.
So as you review this podcast you are going to be hearing an outline that begins with curiosity about them, begins with amplifying their own already perceived wants and needs.
I look forward to visiting with you again in the next edition of the podcast.
In sales, we talk about all kinds of ridiculous concepts—that almost always make the sales professional focus on their own performance. This is a total catastrophe and it is absolutely the wrong way to think. So I'm going to give you a little recipe today that helps you to grasp how real geniuses focus on sales.
Real sales geniuses are extremely compulsive about being focused on other people. They are problem solvers for other people.
You need to have the sense of security that allows you to know that you are, overall, mostly liked or that you accept yourself so you can just walk in and really be interested in what they want and need—and really feel that you are the facilitator of getting them what they needed or wanted in the first place.
With that attitude your outcome of having the maximum number of people, who need what you're selling, choose to buy, is most likely going to happen from that point of view. This of course also limits returns and it limits problems later.
So as you review this podcast you are going to be hearing an outline that begins with curiosity about them, begins with amplifying their own already perceived wants and needs.
I look forward to visiting with you again in the next edition of the podcast.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.