ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Conversion strategies: When marketers put the button they need clicked in a highly clicked area ...."
Episode Synopsis
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.
More episodes of the podcast The Business Storytelling Podcast
718: What's good AI prompt writing?
10/02/2025
717: Is copywriting a good career?
05/02/2025
714: How to measure the impact of SEO
21/01/2025
In God we trust