657: The Art of Earned Media Coverage: Insights from a PR Veteran

27/03/2024 24 min Episodio 657

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Episode Synopsis

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:

What is earned media?
Isn't it just news coverage, basically?
Why is earned media so credible, as mentioned in the book?
How to get earned media coverage

Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI