505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

07/07/2022 27 min Episodio 505

Listen "505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan"

Episode Synopsis

Content marketer Megan Horn joins me to discuss the topic.  
We discuss:

How to pitch to B2B publications
How to tell good B2B stories
How often should you pitch?
Using editorial calendars
Paid vs. editorial 
How about other content types?
How to know where to pitch.
And more...

Check out her article on the topic here: https://lnkd.in/gwZc6Rdw