Building a company that fosters innovation and growth takes more than business acumen—it requires trust and a commitment to continuous learning.In this episode of The Business OS, host Kushal Saini Kakkar sits down with Evan Huck, CEO of UserEvidence, about his journey from introverted sales professional to entrepreneur. Evan shares his philosophy of hiring self-motivated individuals and emphasizes the importance of a balanced work-life environment.Evan also discusses the power of listening in sales, building a tech startup outside traditional bubbles, and maintaining company culture with practical policies like the Powder Policy. He highlights UserEvidence’s mission to turn customer experiences into valuable testimonials and case studies for B2B companies.You’ll Learn:How fostering psychological safety can boost risk-taking and innovation within your teamThe value of maintaining a balanced company culture in a startup environmentWhy it’s crucial to stick to high hiring standards for team expertise and interpersonal compatibilityTimestamps:(00:00) Intro(00:45) From introvert to CEO(02:51) Succeeding in sales as an introvert(06:39) Building a thriving tech startup in Jackson(11:23) The importance of company culture(15:27) Why leadership requires continuous learning and humility(28:28) How UserEvidence drives B2B sales success

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