When curious prospects visit your website, they’re not coming to look at your headshots or your web design. They’re coming to get the answer to one question: why should they work with you?And your answer to that question should be clearly outlined, front and centre. Your “Why Choose Me” statement (or “Why Choose Us,” if your business isn’t a personal brand) is your opportunity to share your special sauce with your audience and let them know what sets your work apart from the work of your competitors. You can think of it as a display case for your unique value — it doesn’t need to be fully loaded, but it should contain some eye-catching items that make your audience sit up and take notice! While many of us struggle to put our juiciest selling points into words, you actually have a full arsenal of benefits that you can use to attract the sale… even if you haven’t yet realized it! In this episode, you’ll learn the seven key areas of your experience and expertise where you can find “Why Choose Me” gold! Grab a pen and hit play, because we’re about to unlock your secret sauce. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌How to narrow in on 3-5 benefits of working with you that will turn idle browsers into eager buyers — and communicate them in a compelling wayWhy your “years of experience” might be quite a bit longer than you currently advertise How your unique personal values set you apart — and why they can become such a strong draw for your people  Timestamps:‌ ‌00:32  Listener spotlight01:26  The “Why Choose Me” statement02:39  Your arsenal04:30  Years of experience05:55  Number of customers06:40  Number of hours spent08:17  Certifications & accreditations10:22  Awards & accolades12:28  Notable partnerships & collaborations14:17  Methodologies & frameworks15:46  Choose your wording17:34  Your personal values19:30  Recap & conclusionLinks mentioned:‌ ‌Building a Joyful Business https://www.liannekim.com/book —Learn with me: https://www.liannekim.com/dreamclient  ‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach  Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco— ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com

Ver todos los episodios