Listen "Think Like a Marketer"
Episode Synopsis
Throughout my years of experience coaching small business owners, I’ve had the following question come up countless times: where do I find more leads?? When you know who you want to serve (and how you’re going to serve them), it can be frustrating to realize that you’re not sure where to FIND them.But here’s the truth: they’re wondering the exact same thing about you!This episode is dedicated to helping you strategically and effectively increase your visibility, so that your business will be seen by more people — especially your ideal clients! Listen now to learn why you’re likely already a FAR better marketer than you think, the top marketing strategies that will help you hit your growth goals with more ease, and the powerful mindset shift that will dramatically boost your chances of success!In this episode, you’ll discover: How to figure out which content strategies resonate with your target audience, so that you can focus on creating content that truly connects3 super-effective ways to tap into your inner marketing genius and attract more leads onlineThe major difference between sales and marketing — and why you need to build BOTH skillsTimestamps: 00:30 Intro01:29 Embrace a more accurate identity04:27 My business identity & funnel story06:13 Do MORE of the right things07:31 Sales v. marketing08:34 Questions to ask yourself09:41 Be consistent & imperfect10:55 Creating content that connects12:21 Marketing mindset shift16:30 Think like your customers 20:55 Sales cycle & customer journey21:38 Plan ahead24:43 Keep going until the goal is met27:20 Shout-outs, big wins & research33:17 RecapLinks mentioned: The Business of Thinking Big Episode #197 – Overcoming the Fear of Visibilityhttps://www.liannekim.com/blog/197A-Players Rapid Impact Business Coaching Experience https://www.mamasandco.com/coaching—Learn with me: https://www.liannekim.com/dreamclient Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco— Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com
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