Peter Yates didn’t grow up dreaming of magazines or photo shoots, but after a move from rural Australia to New York, via Toronto, he found himself shaping the image for some of the world’s most iconic brands. From music packaging and live concert promos to leading worldwide creative at Condé Nast and Hearst, Peter has built a fascinating career behind the scenes. In this week’s episode, Tessa sits down with Peter to talk about the real work of storytelling through design - what makes a brand timeless, how to lead teams across 60+ countries, and why knowing your audience matters more than chasing trends. He talks about the power of collaboration, the lessons learned from building teams, and the importance of dreaming big, no matter where you start. www.businessofmodelling.co.uk  www.peteryatesdesign.com   Hosted on Acast. See acast.com/privacy for more information.

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