Natasha Hatherall and Polly Williams have created one of the Middle East’s most respected marketing agencies, which is known for their fresh approach to beauty, wellness and lifestyle campaigns. They speak about authentic storytelling, purposeful partnerships and a more thoughtful way of doing influencer marketing. This week, Tessa talks to the duo about building a female-led business and discusses how the influencer space has evolved, why authenticity always wins, and the common pitfalls brands face when entering the Middle Eastern market. Natasha and Polly share what’s shaped them as leaders, the highs and lows of agency life, and why meaningful work comes from knowing your audience, not chasing the algorithm. www.businessofmodelling.co.uk  https://www.tishtash.com/   Hosted on Acast. See acast.com/privacy for more information.

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