Episode Synopsis "Change These 3 Things for More Successful Influencer Campaigns"

In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success. 1. Working with influencers is essentially a mix between a modern version of a traditional media buy and an endorsement.2. Unless you have a comprehensive team to facilitate influencer marketing at scale, you need to hire an agency with expertise in influencer marketing3. Stop the spray and pray approach. This is when brands work with influencers without a campaign structure.

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More episodes of the podcast The Business of Influencer Marketing

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