Listen "This gadget reviewer amassed 89 million views on YouTube"
Episode Synopsis
Lon Seidman didn't launch on YouTube with the goal of becoming a top gadget reviewer. In fact, he stumbled upon that aspect of his career while struggling to run a video local news startup in Connecticut. Almost on a whim, he recorded a video review about one of the cameras he bought for his startup, and to his surprise, the video blew up. Flash forward a decade, and Lon now has tens of millions of views across YouTube and Amazon. He managed to carve out a niche among a crowded field of gadget reviewers, and he's now making a pretty good living through a mixture of YouTube advertising, affiliate sales, and Patreon subscriptions. We walked through how he accomplished all this in our interview.
More episodes of the podcast The Business of Content with Simon Owens
Why this business news outlet ditched advertising to focus entirely on paid subscriptions
19/11/2025
This local newsletter covering a Dallas suburb has the highest paid conversion rate on Substack
06/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.