Listen "Selling Confidence"
Episode Synopsis
Do you know how to sell confidence?Talking PointsWhen clients are buying confidenceThe availability of ideasThe link between trust and confidenceChoosing who is going to be a good fitWhen clients don’t have confidence in themselvesHow trust factors inBuilding your authority so that they know who you areCorporate coachingParachute consultingBuilding trust without face-to-face meetingsUnderstanding the points that inspire confidence in your ideal audienceQuotable Quotes“What I realized was that the people who bought me and my services for this were really buying confidence.” –RM“Every thought that comes out of my brain, you can get for free on my mailing list.” –JS“You’re not going to share things or be vulnerable with someone you don’t trust.” –RM“If somebody needs that in-person experience to feel like they’re getting their money’s worth, they’re not a good fit.” –JS
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.