Can you state your positioning in five words?Talking PointsThe single client needA minimum viable positioning statementChoosing a target market or ideal buyer that is specific enoughChoosing the right language when describing what you doDescribing outcomes that you know your clients will wantBrand neighborhoodsGetting new clients by focusing on a smaller segmentQuotable Quotes“Basically, love and fear are the two main motivators with people.” –JS“I believe that the way you pick your specialty is you start with what you really love to do and for whom you love to do it.” –RM“The feeling is more important than the words to get you motivated and started and talking to people about what you do.” –RM“One thing you’ll always see is a huge list of really impressive clients that they’ve worked with. And that, to me, becomes the thing that attracts new clients.” –JSRelated LinksTodd TresidderFinancial Mentor

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