Is selling subscriptions for you?Talking PointsHow subscription services became mainstreamApplying the subscription model to a services firmThe Porsche passportConsider what the buyer is actually buying with a subscription serviceBuying an experience instead of a productThe types of clients who would be interested in a subscription serviceThe safest type of service to sell by subscriptionSelling accessLooking at the big picture when it comes to profitabilityThinking about which services you’d like to pay by subscriptionGetting a sense of what your clients value about your work and whether they’d be interested in a subscription version of thatQuotable Quotes“I think it’s pretty clear that the idea of subscribing to things that we used to own has become fairly mainstream.” –JS “I think that our audience has an advantage because most of the people in our audience are solos. If you were trying to do this as part of a firm, it’s a lot more complex.” –RM“The amount of money I would have paid to not have to go to the DMV was in the low four figures.” –JS“If you created this subscription service in a certain way, you might find that it’s not your current clients that are interested in it. It’s a different kind of client.” –RM Related Links:Implementing Value Pricing by Ron BakerThe Soul of Enterprise

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