Why “selling” shouldn’t be a dirty word.Talking PointsDespite the pushy salesperson stereotype, most things are not sold to consumers in pushy wayYou can sell without acting like a pushy salespersonWords like marketing or negotiating are often more palatable than sellingSelling is necessary, because people won’t just show up to buy unless you put in the effortReframing the concept of selling can helpYou can think of selling something that somebody needs as a mutual profit – both parties get something they wantIt’s important to involve the client in the process along the wayChemistry with a person matters in some types of salesImportance of having the right mindsetQuotable Quotes“What that means to me, I think, if you think about it, is that 90% of the things that are sold to you are not done in this gross way.” –JS“What difference does it make, really, what you call it? It’s the activities that you do that are going to get the result that you want. –RM“If you don’t want to talk about marketing, if you don’t want to think about it like that, just go into the world and help as many people as you can.” –JS“When a consultant figures that out, it’s like a bell rings and you can’t unring it anymore. You can’t go back and work with somebody who doesn’t fit in your parameter of genius.” –RMRelated LinksBook Yourself SolidThe Secret of Selling Anything

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