Do you know how to pivot?Talking PointsTaking a new direction while keeping your core business running wellTaking a half-pivotTying a new idea with a different message into your core businessGetting people on your sideHelping peopleHaving confidence in your ideaMarketing your new idea without losing current clientsWhat clients do notice and what they don’t noticeQuotable Quotes“You don’t want to be locked into your own success. You want to be able to go out and do something different.” –RM“All you need is like a magnifying glass, focus your energy, and boom! It’s on fire.” –JS“If you’re helping people, you will make money. It’s like a law, almost.” –JS“If you’re worried about changing your website without confusing your current clients, remember that unless you’ve got a membership site, your clients aren’t visiting your website.” –RM

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