Do you have an unconventional niche?Talking PointsHow to choose a specializationWhat you can find out when you go deep into a specific areaPicking a niche that’s intriguing to youHow much choice people really wantThe Why ConversationFocusing your limited resources onto a specific pointWhy you should do a search to see what clients will see when they search for businesses like yoursIncorporating your interests or passions into your brandingWhy money-based decisions don’t help you find your nicheWho you want your message to resonate with and who you don’t want it to resonate withMaking changes for the betterExperimenting with a change in order to test the marketQuotable Quotes“Best practices only get you so far.” –JS“The easiest way to solve problems is to focus on some aspect of who you’re serving and figure out how your expertise can tackle that problem.” –RM“It’s like hope is not a strategy—luck is not a strategy either.” –RM“If you want things to be better, well, better is a change. You have to change something if you want things to be better.” –JSSharing is caring!If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

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