Charles Green, legendary author of The Trusted Advisor, shares years of wisdom on building trust with clients.Talking PointsWhat a trusted advisor isWhy people in the authority space want/need to be trusted advisorsThe trust equationHow people view women and men in terms of trustMost trusted professionHow taking risks builds trustStrength of egoThe trust-building processCues clients give that show they feel heardTrust mindsetSocial media and trust buildingWhat Charles would change now if he couldHow the book fits with Charles’s business modelThe evolution of the products and services Charles created around the bookQuotable Quotes“A trusted advisor is someone you feel comfortable telling your innermost as well as your outermost thoughts.” –CG“The truth is trust doesn’t just aggregate naturally over time. It accrues in little step functions, moments when you say the right thing and somebody opens up to you.” –CG“If you aspire to be a trusted advisor to your clients, the wrong strategy would be sitting around aggressively waiting for the phone to ring.” –CG“We said it’s really not a data book, it’s more kind of a wisdom book.” –CGRelated LinksCharles GreenTrusted Advisor AssociatesThe Trusted Advisor - the book

Ver todos los episodios