How can you align client experience with your brand?Talking PointsHow client experience relates to brandHow appealing to potential clients differs from the actual client experienceDisconnects in marketingWhat bad client experiences feel likeAligning experience with intentHow technology contributes to your customers’ experiences and your brandYour responsibility to clientsCustomer satisfaction as a productBeing professional without being fakeWhat being a pro looks likeHow the clothing you choose speaks to your brandFinding clients for whom you’re a good fitClient feedbackQuotable Quotes“Marketing and branding should not be about pretty pictures and telling a story that is not real.” –RM“I can feel the difference when I onboard people now, I can feel them sit back and relax.” –JS“In an ideal world we use technology in a way that makes our brands stronger, that ties people more closely to us.” –RM“My actual product is customer satisfaction.” –JS

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