Digital project management has been a part of the web from the beginning, even if we didn’t call it that when we started. As the digital services industry matured, we loosely formalized the role of a digital project manager. But the gaps and differences from one shop to another has led to some confusion. Especially with the recent trend of the account managers being brought on at digital agencies. And now, a tangled web of AM, PM and DPM has us all a little confused as to who should do what. Listen in as Brett Harned shares why we should focus on clarifying the role and not the title. And more specifically, the human beings we task with the responsibilities.

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