Creating Facebook Audiences

14/04/2017 29 min
Creating Facebook Audiences

Listen "Creating Facebook Audiences"

Episode Synopsis

In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising.

Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences.

This includes a discussion of the different options given by Facebook for audience creation.

Chris then shows us how to come up with an audience for a number of products.

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