Michael Paini - Building a Business with PurposeIn this episode, we sit down with Michael Paini, founder of Option Energy Solutions, to explore his journey in the heating industry. Starting as a plumbing and heating engineer in 2012, Michael has built a business that prioritizes both technical excellence and environmental responsibility.Michael shares how his early career in traditional heating evolved into a passion for heat pumps and renewable energy, influenced by eye-opening documentaries and growing consumer awareness. He discusses the delicate balance between customer service and sustainability, the challenge of competing with large-scale national firms, and his commitment to 1% for the Planet, ensuring that his business gives back to environmental causes.With 60% of his business now focused on heat pumps, Michael explains why consumer education is key to industry progress and why peer-to-peer training could help solve the industry's growing skills shortage.If you're a heating engineer considering a shift to renewables or a business owner interested in balancing profit with purpose, this episode is for you!

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