ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Marketers Use the Same Tactics as Cults, with Mara Einstein"
Episode Synopsis
Mara Einstein is an author, academic, speaker, and marketing expert. In her new book, "Hoodwinked: How Marketers Use The Same Techniques as Cults," discusses how we have moved from attention-based advertising to an economy of anxiety. She reviews the ways in which cults attract and enmesh new members, and how marketing has become increasingly similar. Follow her work at www.drmaraeinstein.com.
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