Protecting Fictional Characters: Copyright and Trademark Strategies

24/10/2025 16 min Temporada 3 Episodio 245
Protecting Fictional Characters: Copyright and Trademark Strategies

Listen "Protecting Fictional Characters: Copyright and Trademark Strategies"

Episode Synopsis


Can a car, a superhero, or even a cartoon sidekick be protected by copyright? In this episode of The Briefing, Scott Hervey and Matt Sugarman break down how fictional characters earn legal protection — and when they don’t.


 


From DC Comics v. Towle (the “Batmobile” case) to Carroll Shelby Licensing v. Halicki (the “Eleanor” case), Scott and Matt explore the three-part test for character copyrightability, how trademark rights can extend protection, and what creators and studios can do to safeguard their most valuable IP assets.




 


???? You’ll learn:


 


● What makes a fictional character “especially distinctive” under copyright law


 


● Why consistency across stories matters for protection


 


● How trademark rights protect character names and merchandise


 


● The difference between creative expression and brand identity


 


Watch this episode on YouTube and learn how to keep your characters safe from copycats.

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